Grocery habits are already formed by the time someone walks into the store.
The interruption has to happen earlier.
How?
By the time someone walks into a grocery store,
most decisions are already made.
Not because the shelf is persuasive.
But because habits are.
People don’t go to grocery stores to explore.
They go to repeat.
The interruption has to happen earlier.
When someone is open, curious, and looking for something new.
That’s where story works.
to frame belief before behavior locks in.
So when the product finally appears on the shelf,
it doesn’t feel unfamiliar.
It feels expected.
Why?
Choice is power. Saying no is as valuable as saying yes.
Better food doesn’t lose on taste, it loses to money.
We help the right brands earn belief and become the choice people live with.
Trevor is an incredible partner. He is so good at taking my messy early ideas and turning them into something clearer, more creative and more compelling. His editing skills are next level, and he is also an amazing coach, “creative therapist” and teacher, and I’ve learned a ton from him.
Working with him has elevated my brand story and the way I show up on social. I would recommend working with him wholeheartedly.
Jana Goodbaum.
Co-Founder, Happy Wolf
I’ve had the pleasure of working with Trevor, and he’s a true storyteller.
He’s helped me bring ideas to life including my 60 Second Pitch show.
Trevor has that rare mix of creative vision and execution. He not only captures great moments but shapes them into something meaningful.
Mike Fata.
Top CPG Growth Coach | 3× 9-Figure CPG Exits | Best-Selling Author of GROW
Trevor recently completed a project (a story video) at Google. He is a gifted storyteller and that’s an understatement. I don’t know how he does it, but he manages to capture the nuances of a person’s character with little context, telling their story in a way that is true to life.
Behzad Ghotb.
Research & Insights, Google