Trevor®

CPG BRAND STORYTELLING, TORONTO

CPG BRAND STORYTELLING, TORONTO

Every great product needs a great story.

Every great product needs a great story.

Every great product needs a great story.

I help CPG brands get on shelves, stay on shelves, and sell off shelves.

I help CPG brands get on shelves, stay on shelves, and sell off shelves.

I help CPG brands get on shelves, stay on shelves, and sell off shelves.

Three reasons people come here

Three reasons people come here

01

You’re launching a product.

Every retailer expects a new product at least once a year. A launch without a story is a launch nobody notices. The shelf is already crowded. The buyer already forgot your pitch. I build the story before the product hits the shelf. So when it lands, people already know why it matters.

02

You want a new retailer.

You want Costco. Or Walmart. Or Whole Foods US. The product is ready. But the buyer sees 50 brands a week and your pitch sounds like everyone else’s. I build the story that makes the buyer remember you. The one they can already picture on the shelf.

03

You’re in stores but not growing.

You’re in 50 Metro stores but not all 200. You’re running promos but the velocity is flat. The product is good. People just aren’t picking it up. I build the story that gets people to stop, reach for it, and come back.

SELECTED WORK

We turn what makes your brand different into video people watch, remember, and can explain to someone else.

We turn what makes your brand different into video people watch, remember, and can explain to someone else.

01

FOUNDER STORY

FOUNDER STORY

WILDBRAN

Put a face and a reason behind the brand.

02

CHALLENGER BRAND

CHALLENGER BRAND

GINGERBUG

Made the difference clear next to the category leader.

03

BRAND LAUNCH

BRAND LAUNCH

GRINTA

Launched a new brand with a story people remember.

04

RETAIL ROADSHOW

RETAIL ROADSHOW

EPIK EATS

Turned a retail roadshow into a story shoppers and buyers stop for.

05

SUSTAINABILITY

SUSTAINABILITY

CEDAR VALLEY

Sustainability in practice. Leftover product becomes sheep feed.

What Founders Say

What Founders Say

Real stories. Real impact.

Real stories. Real impact.

Trevor is an incredible partner. He is so good at taking my messy early ideas and turning them into something clearer, more creative and more compelling. His editing skills are next level, and he is also an amazing coach, “creative therapist” and teacher, and I’ve learned a ton from him.

Working with him has elevated my brand story and the way I show up on social. I would recommend working with him wholeheartedly.

Trevor is an incredible partner. He is so good at taking my messy early ideas and turning them into something clearer, more creative and more compelling. His editing skills are next level, and he is also an amazing coach, “creative therapist” and teacher, and I’ve learned a ton from him.

Working with him has elevated my brand story and the way I show up on social. I would recommend working with him wholeheartedly.

Jana Goodbaum.

Co-Founder, Happy Wolf

I’ve had the pleasure of working with Trevor, and he’s a true storyteller.

He’s helped me bring ideas to life including my 60 Second Pitch show.

Trevor has that rare mix of creative vision and execution. He not only captures great moments but shapes them into something meaningful.

I’ve had the pleasure of working with Trevor, and he’s a true storyteller.

He’s helped me bring ideas to life including my 60 Second Pitch show.

Trevor has that rare mix of creative vision and execution. He not only captures great moments but shapes them into something meaningful.

Mike Fata.

Top CPG Growth Coach | 3× 9-Figure CPG Exits | Best-Selling Author of GROW

Trevor recently completed a project (a story video) at Google. He is a gifted storyteller and that’s an understatement. I don’t know how he does it, but he manages to capture the nuances of a person’s character with little context, telling their story in a way that is true to life.

Trevor recently completed a project (a story video) at Google. He is a gifted storyteller and that’s an understatement. I don’t know how he does it, but he manages to capture the nuances of a person’s character with little context, telling their story in a way that is true to life.

Behzad Ghotb.

Research & Insights, Google

Trevor Sibanda

Storyteller

I’ve spent years studying why people repeat the same choices in grocery stores and online. Why habit beats curiosity. Why good products lose. And why some brands become the default with the right story.

© 2026 Trevor Sibanda

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